Citeo has launched a returnable glass milk bottle called ‘R-Cœur’ with Le Fourgon, a new step in the generalisation of reuse

Citeo is launching this new bottle, first of all in the Nord and Grand Est regions, in collaboration with Le Fourgon, a specialist in the delivery of returnable drinks and products. At the start of the operation, 35,000 milk bottles from the producer Lait Prairies du Boulonnais are available to order for home delivery on Le Fourgon. But as Citeo points out, ‘this is just the beginning!’. By the end of the year, the offer should be extended nationally to all of Le Fourgon’s own brands, on products such as juices or soups, and throughout France.

The R-Cœur bottle

But to ensure consumer support for the practice of reuse, it is necessary to know how to impose legible codes. ‘The stakes are high: enabling consumers to tell the difference at a glance between a returnable and reusable glass bottle and a glass bottle to be put in the recycling bin,’ explains Citeo, which has developed a range of reusable packaging identifiable by the “R-Cœur” logo in collaboration with Fabrice Peltier and the French glassmakers O-I France and Verallia. This lends some substance to the ‘Réemployons encore et encore’ (Let’s reuse again and again) campaign, launched at the end of 2024 by the mission-driven company.

For more news, click here